About Us

Empowering 10 million African girls to lead, innovate, and thrive.
Truth needs no permission to shine.

Across Africa, adolescent girls face persistent challenges:

Early marriage, high adolescent birth rates, lack of access to education, domestic violence, gender based violence and limited digital skills. One in seven girls is married before the age of 14 (and in some regions, three in ten). More than 60% of African women and girls have never received formal digital skills training and an alarming number inherit limiting beliefs about what they can or cannot do.At 10MAG, we are redefining their futures by providing resources, mentorship, and opportunities to unlock their full potential. The brave don't wait for the world to be ready.

Simi Nwogugu 10MAG video

Conceived by Simi Nwogugu Simi Nwogugu CEO of JA Africa, 10MAG is a bold initiative uniting ecosystem players to empower young African women aged 13–25.

Through leadership, entrepreneurship, advocacy, and digital skills the 10MAG campaign is set to touch the lives of 10 million African girls. The vision is to equip 10 million girls to build thriving, sustainable communities by 2050 in turn eliminating extreme poverty and gender-based violence because we believe that when one girl rises, the community follows, when one girl gets her voice to speak, the community echoes in turn.

Conceived girls

Our Mission

Our Mission

To equip 10 million African girls with entrepreneurship, leadership and advocacy skills - empowering them to build thriving, sustainable communities, end extreme poverty and reduce gender-based violence by 2050.

Our Team

10MAG is powered by an incredible team of visionaries, mentors, and changemakers committed to the success of the African girl child.

Our Partners

Our Partners

With the support of forward-thinking organizations, 10MAG provides the resources, platforms, and opportunities necessary to transform the lives of millions of girls.



JA Africa Interventions

JA Africa will contribute the following programs and platforms to 10MAG.

JA DEEP

The JA Digital Entrepreneurship Education Program (JA DEEP) equips students and out-of-school youth with practical entrepreneurship skills.

LEAD Camp

Leadership Empowerment Achievement and Development (LEAD) Camps inspire and equip young, marginalized girls to become confident leaders in their communities.

Career Success Skills

An empowerment initiative that equips young people with the practical and digital skills to thrive in the future of work.

JA Career Connect

A platform that links JA Africa alumni to jobs, internships, and collaboration opportunities to build cross-border businesses.

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Empowering 10 million African girls to lead, innovate, and thrive.

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